As part of the tour, Elica Roadshow, organized by Elica together with UP!, Has already passed the first stage. The first stop of the trailer in Russia was the city of Sochi! Elica trailer stopped at the Olympic Park for two days July 11-12, where visitors could get acquainted with the products, as well as take part in master classes. In addition, a series of events were held open to all, including cooking shows and tastings from chefs. In total, the trailer will be visited by 5 cities on the territory of Russia, and representatives of UP! will accompany the show all over.