June 2019

June 2019

The first summer month turned out to be really hot for the up! team Russia. In June up! He began working with the company Elica, which is a world leader in the design and manufacture of kitchen hoods for domestic use. Since its founding in the 70s of the last century, the Company adheres to the principles of work that have made it a reliable partner in this highly qualified market segment.
up! together with Elica participated in the organization of a promotional tour of products and representatives of the company in Russia Elica Roadshow. This is a road tour of the products of the famous brand in Russia, thanks to which buyers and sales representatives will be able to get acquainted with the brand and try the products in action – NikolaTesla induction hobs with built-in hood, kitchen ceiling hoods, including Cloud Seven, Skydome, Illusion and Lullaby, which embody the unique a mix of architecture and light, a line of very quiet and modular hoods Haiku, decorative hoods Urban, Pix and Interstellar, with an outstanding design, using exclusive materials.
The trailer will pass through 5 Russian cities of Sochi, Kazan, Yekaterinburg, Moscow, St. Petersburg, in which various master classes, cooking shows and tastings will be held. The journey began on July 11 in Sochi and will end in St. Petersburg on August 10.
The tour is attended by Italian chef Andrea Galli, who worked in 6 restaurants with Michelin stars, and as part of the Elica Roadshow, Andrea will prepare dishes of Italian cuisine. The team up! organized the tour in the Russian federation, the events, logistics, media materials and all the promotional project.
We are glad to cooperate up! with Elica.